How Customers Define Value: The Consumer Value Equation
It is easy for an operator to get lost and lose track in this existing video streaming war. However, an operator should never forget the critical parameters from which the customers define value.
For Operators to truly be part of their consumers’ daily lives, they must develop capabilities to stream content seamlessly on mobile and across other devices, and they must understand the indicators that consumers use to gauge their viewing experiences. Check out the major factors influencing the decision to make a Pay-TV change.
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