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How pay-TV operators can drive revenue with data



An explosion in the data is turning every industry on its head. By utilizing the data these traditional industries like finance, insurance etc. have reduced their costs, increased their profit margins and found other strategic services/products to cater to the same market. Cable industry is no different and has not been disrupted. This article by BTR emphasizes on how Pay-TV operators can drive revenues by using data. Read here.

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